In a world of multiple online channels and social media formats, video seems to be coming out on top. Social platforms like Instagram, Tik Tok and Facebook are all focused on making video central to their platform. Over 82% of internet traffic will be online videos by 2022, according to predictions by online giant Cisco. And the impact of prolonged lockdowns and remote use of the internet during the pandemic has greatly increased people’s consumption of video content.
The spike in video content is not just a quick flash in the pan. This is an ongoing trend that’s changing the way large corporations and small businesses think about their digital marketing.
If you’re new to video, it’s worth doing your homework and trying out a few different approaches to making your own content. It could be as simple as sitting down in front of your iPhone to record an opinion piece. Or it might mean hiring a professional videographer to create a series of pro-quality videos for your campaign. The entry point to making your own content doesn’t have to be expensive.
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